Purple Industries

Purple Industries is a Perth based electronics company obsessed with LED lighting for land and sea.  I collaborated with EVO Innovation in Perth to build a brand strategy and identity that introduced the brand as a new leader of the industry.  The brand word utilises a modern mono spaced font inspired by technical spreadsheets, which is then accompanied by a crisp contemporary colour palatte, monochromatic and duotone image treatments.  The brand mark was built through experimenting with the combination of a bolt of electricity and a ā€œPā€. 

Sector
Extreme Lighting

Services
Brand Strategy
Branding
Print Communications
UI / UX Design

Credits
In collaboration with EVO Innovation

CS2016_PurpleIndustriesCS2016_PurpleIndustries
CS2016_PurpleIndustries8CS2016_PurpleIndustries8