The Brass and Crimson by Drambuie
Drambuie is an iconic spirit brand with an impressive history, but it had lost relevance with modern consumers. Exposure X’s creative platform; The Brass and Crimson, was an intimate event experience which allowed us to leverage Drambuie’s long-standing history with the music industry whilst demonstrating the versatility of the liquid with a fresh and new approach.
My role was to refresh the brand identity and re-imagine the styling and presentation of the event to the public. By stripping back the original identity and pairing it with a more clean, minimal and luxurious graphic language, paired alongside Scandinavian interior styling for the event. Free gigs took place in five locations from June to October featuring emerging/established jazz musicians such as BadBadNotGood and Kamazi Washington, an experimental cocktail list and an experience that left guests personally engaged with the brand.